Language services are not just a necessary cost. They should be considered an important aspect of the communication process, and more companies would gain by localising their content to local cultures and target groups.
“Companies that use a language partner succeed better in their internationalisation”
This is the view of Linda Gårdlöv, the new CEO at Gothenburg-based Comactiva Language Partner, an agency whose offering includes helping growth companies to localise their content on new markets.
“Translate and localise your content with a good language partner, and you immediately lay the right foundation for higher returns, for instance when a campaign is being launched on several markets in different languages,” says Linda.
Bringing tech and start-up experience to the table
Her new role as CEO involves some clear growth targets, but Linda says the best thing about the job is that she can also help to create growth and profitability for Comactiva’s clients. With experience from the worlds of tech and start-ups, and with her keen interest in the online client journey, the focus will be on digitalisation and streamlining.
The company and Linda will be entering a new phase – although Linda is quick to point out that Comactiva will of course retain its personal service.
“Digitalisation and streamlining don’t have to mean losing the personal touch. By digitising processes to improve accessibility and expand the offering, there may even be more time left over for service and business development together with clients and suppliers,” Linda Gårdlöv concludes.
Partner, Sales & CR Manager